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Privacy Policy

Last updated: 29 September 2026

This Privacy Policy explains how GUDASSIST SERVICES PRIVATE LIMITED ("GudAssist", "we", "us") collects, uses, shares and protects personal data when you visit gudassist.com, when a partner store registers a plan for you on the GudAssist app, or when you contact us (together, the "Services"). It is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023. Where we serve customers outside India, we also respect the rights available to you under your local data-protection laws.

1. Information we collect

  • Customer information (entered by the partner store when registering your plan): name, mobile number, email address, postal address, and device details such as category, brand, model, IMEI/serial number, purchase price, purchase date and invoice copy.
  • Partner store information: store name, contact person, mobile number, email, business address, GSTIN and login credentials for the GudAssist app.
  • Claim information: description of the fault or damage, photos of the device and service-centre records.
  • Payment information: transaction ID, amount, date and status. Card, UPI and bank credentials are handled directly by our payment gateway partner (Cashfree Payments) and are never stored by GudAssist.
  • Website and technical information: IP address, browser and device type, and pages visited, used to keep the Services secure and working.
  • Enquiries: anything you send us through our contact form, email or phone.

2. How we use your information

  • To register and administer your plan and send your plan certificate.
  • To process payments and resolve payment errors.
  • To verify and process claims with authorised service centres.
  • To send service messages (SMS and email) about your plan or claim, including renewal reminders.
  • To answer your enquiries and complaints.
  • To prevent fraud and meet our legal, tax and regulatory obligations.

We do not use your data for third-party marketing, and we do not sell personal data.

3. Sharing of information

We share personal data only as needed to deliver the Services, with: the partner store that registered your plan; brand-authorised service centres and repair partners; our payment gateway (Cashfree Payments) and banks; underwriting or risk partners where a plan is backed by one; SMS, email and hosting providers; and government or law-enforcement authorities when required by law. All such parties are bound to keep your data confidential.

4. International transfers

GudAssist is based in India. If you use the Services from another country, your data may be processed in India or in the country where your repair is carried out, with appropriate safeguards in place.

5. Data security

We use reasonable security practices, including encryption in transit (TLS), access controls and secure hosting. Payments are processed by a PCI-DSS compliant payment gateway.

6. Data retention

We keep plan, payment and claim records for the life of the plan and for as long as required by tax and other laws (generally up to 8 years), after which they are deleted or anonymised.

7. Your rights

You may ask to access, correct or erase your personal data, withdraw your consent, or nominate another person to exercise your rights, by writing to our Grievance Officer. Withdrawing consent or erasing data may mean we can no longer service an active plan.

8. Cookies

Our website uses essential cookies to function and may use analytics cookies to understand how it is used. You can block or delete cookies through your browser settings.

9. Children

Our Services are not directed at anyone under 18. Plans are purchased by adults.

10. Grievance Officer

Grievance Officer, GUDASSIST SERVICES PRIVATE LIMITED
Suite No. 402, 4th Floor, H-138, Sector 63, Noida, Uttar Pradesh 201301, India
Email: info@gudassist.com Β· Phone: 1800 570 2142
We acknowledge grievances within 48 hours and aim to resolve them within 30 days.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above shows when it was last revised.