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About Us

Your trusted partner for extended warranty, device protection and AMC.

GUDASSIST SERVICES PRIVATE LIMITED ("GudAssist") is an Indian company that provides digital device-protection plans — Extended Warranty, Accidental & Liquid Damage Protection (ADLD), Screen Protection and Annual Maintenance Contracts (AMC) — for mobile phones, laptops, televisions and home appliances.

Plans are sold through our authorised partner stores. When a customer buys a device (or has an eligible one), the store registers the customer and device on the GudAssist app, the customer pays securely online, and a digital plan certificate is issued instantly. When something goes wrong, the customer calls our support team and we arrange a cashless repair at a brand-authorised or approved service centre.

What we offer

  • Extended Warranty — protection for up to 4 additional years after the manufacturer’s warranty ends.
  • Accidental & Liquid Damage Protection — cover for drops, cracks and spills.
  • Screen Protection — cover for a cracked or broken display.
  • Annual Maintenance Contract (AMC) — breakdown repairs for appliances up to 5 years old.

Plans start from ₹999. All GudAssist plans are digital services. We do not sell or ship any physical products.

Our mission

To make device protection simple, transparent and affordable for everyone — so a breakdown never becomes a financial setback.

Leadership

Arun K. Kashyap — Founder & Managing Director. 24+ years across sales, marketing, operations and manpower management in FMCG, media, telecom and consumer durables, including 7+ years in the extended-warranty business with brands such as Sony, Samsung, Motorola and Zopper.

Company details

Legal nameGUDASSIST SERVICES PRIVATE LIMITED
Head officeSuite No. 402, 4th Floor, H-138, Sector 63, Noida, Uttar Pradesh 201301, India
Registered officeHouse No. 8, First Floor, J & K Extn., Laxmi Nagar, New Delhi, Delhi 110092, India
CINU78300DL2024PTC426410
GSTIN09AALCG0200C1Z9
Phone1800 570 2142
Emailinfo@gudassist.com
Websitegudassist.com