GUDASSIST SERVICES PRIVATE LIMITED ("GudAssist") is an Indian company that provides digital device-protection plans — Extended Warranty, Accidental & Liquid Damage Protection (ADLD), Screen Protection and Annual Maintenance Contracts (AMC) — for mobile phones, laptops, televisions and home appliances.
Plans are sold through our authorised partner stores. When a customer buys a device (or has an eligible one), the store registers the customer and device on the GudAssist app, the customer pays securely online, and a digital plan certificate is issued instantly. When something goes wrong, the customer calls our support team and we arrange a cashless repair at a brand-authorised or approved service centre.
What we offer
- Extended Warranty — protection for up to 4 additional years after the manufacturer’s warranty ends.
- Accidental & Liquid Damage Protection — cover for drops, cracks and spills.
- Screen Protection — cover for a cracked or broken display.
- Annual Maintenance Contract (AMC) — breakdown repairs for appliances up to 5 years old.
Plans start from ₹999. All GudAssist plans are digital services. We do not sell or ship any physical products.
Our mission
To make device protection simple, transparent and affordable for everyone — so a breakdown never becomes a financial setback.
Leadership
Arun K. Kashyap — Founder & Managing Director. 24+ years across sales, marketing, operations and manpower management in FMCG, media, telecom and consumer durables, including 7+ years in the extended-warranty business with brands such as Sony, Samsung, Motorola and Zopper.
Company details
| Legal name | GUDASSIST SERVICES PRIVATE LIMITED |
|---|---|
| Head office | Suite No. 402, 4th Floor, H-138, Sector 63, Noida, Uttar Pradesh 201301, India |
| Registered office | House No. 8, First Floor, J & K Extn., Laxmi Nagar, New Delhi, Delhi 110092, India |
| CIN | U78300DL2024PTC426410 |
| GSTIN | 09AALCG0200C1Z9 |
| Phone | 1800 570 2142 |
| info@gudassist.com | |
| Website | gudassist.com |